A successful Facebook ad doesn’t depend entirely on the offer you are using or the ad that you made. If you want to maximize your performance, you need to create a special Facebook audience that represents every stage of the buyer’s journey.
You can test various offers with each segment and even shorten your broadcast by testing more aggressive bids before on your broadcast.
In this article, Semutujud will discuss 4 ways to create an effective Facebook ad and of course produce.
# 1: Offer Free Content at Every Stage of Sales Channels
People who are unfamiliar with your Agan brand may not convert your core offerings, especially if you sell high-cost products or services. Customers who are still in the early stages of a buying trip need more information before they decide to buy. This is when you can use Facebook ads to promote content that your ideal customer might not reject.
In general, free content is difficult to reject, especially when it’s valuable information that helps people achieve certain goals or tasks.
Does your offer match the level of your audience’s intention for each stage of the buying trip? If not, it’s time to go back to the drawing board and plan some new offers.
Choose Multiple Offers for Each Stage of a Sales broadcast
When planning offers for a sales broadcast, remember to match each offer with your audience. It is about combining the right offer with the right audience. The goal is to get the audience at each stage to move down the broadcast to finally buy your product or service.
For brand awareness campaigns or campaigns targeted at people who have never heard of you, focus on low-pressure offers. Think of offers along the lines of toolkits, introductions to your blog, or infographics with the aim of getting people familiar with your Agan brand.
For campaigns with higher intentions that focus on people who know about you but aren’t successful enough, you can increase the pressure. You can offer quizzes, video courses, eBooks or case studies.
For an audience that is very familiar with the Agan brand, Agan can be more aggressive. These are people who regularly read your blog, spend more time on your site and have visited the main web page. Offer them a consultation, quote, or trial. You can even cut to catch up and suggest a purchase at this stage.
Create Offers That Provide Solutions for Specific Customers
The opportunity is that your product or service solves a problem that is well known to your customers. Addressing these problems on your Facebook ad is a great way to attract your target audience. But your customers might not be ready to make a purchase because even if they are aware of their problem, they don’t know the best way to solve it. They still need to examine possible solutions.
Making offers that provide useful solutions to problems facing your customers is the best way to attract high-quality prospects.
# 2: Give Prospects to a Free Trial Period
If you are like most business owners, you believe in offering your products or services. So why not let people try it for free before they commit to paying for it? If you have done a good job of attracting the right customers to date, this might be what you need to complete the transaction.
Free trials reduce the perceived risk of buyers and make them feel more comfortable doing business with Agan.
You can use the free trial offer to encourage skeptical buyers to register. Then make sure you turn the free trial user into a paying customer with a solid Facebook retargeting strategy. You can use Facebook retargeting ads to offer discounts to trial users who upgrade to the paid version before their trial ends.
You can even use this opportunity to increase trial users by offering special prices on more expensive products and features. This is a great way to increase your ROI, and more importantly, your cash flow. Trial users will become your warmest audience so remarketing to them must be a no-brainer if you want to monetize the benefits of offering a free trial.
# 3: Announce Big Savings
Maybe you can’t offer a trial period because of the nature of your product or service. Instead, you can force customers to buy by showing them how much they can save.
See the ad below from AppSumo. Who doesn’t want to save $ 909? Offering a large amount of savings is a sure way to get the attention of your customers.
However, the reason this ad works is not because the product is cheap. Instead this type of offer is successful because it illustrates value. You can achieve the same effect by following a few simple principles when making your offer.
Facebook advertising techniques that produce results, for example by AppSumo offer a deal. Say you want to sell your product or service for $ 50 and usually it costs $ 75. Avoid saying this product sells for $ 50 or saves $ 25 from this product. Instead, you can immediately add more perceived value by marking the price before you mark it.
The best part is that you don’t really have to use the word price or change your normal price. Instead, talk about how much your product or service is worth compared to how much you sell. For example, you can say, “Register now and get $ 150 for only $ 75.”
The key is that people are generally more interested in perceived value than price. If you only mark your price, you might reduce the perceived value. However, if you leave your price the same but compare it to how much your product is worth, you leave your value intact and create a more attractive offer.
# 4: Highlight Benefits and Expected Results
Customers want results and you must show them what they can expect if they choose to do business with you. This is a great way to seal an agreement with the prospect that you have been in care of for a while.
Although there are many types of value propositions, hard value propositions are easy to make and very effective. They usually enter numbers or percentages and provide measurable expectations to customers.
You can use any measurable improvement provided by your product or service to make your own hard value proposition. If you sell toothpaste, your value proposition might be whiter teeth in 30 days.
And you don’t have to stick with one value proposition. You can use Facebook ads to share different value proposition tests to find out which works best.
To split your test value proposition, create a new Facebook ad campaign and turn on the split test option. Next, select Creative as the variable you want to test. Then you can create different sets of ads to test your value proposition.
Regardless of what you sell, a unique value proposition helps customers visualize how good their life or business is with your product or service.