Finding keywords is the first step to be well referenced on Google . But with a little common sense and practice, it becomes quite easy to find relevant keywords to get quality traffic.
Before choosing the best keywords for your site, take the time to think about what your goals are based on your SEO strategy . I see a lot of people want to do SEO to increase the traffic of their website which is normal. However, you need to ask yourself a few questions before defining your keywords:
What is your target? Are you focused on a niche sector or are you targeting the general public in a very broad area? Depending on your industry and the people you are targeting, the keyword strategy will not always be the same.
How long do you want to see the results? SEO is a long-term strategy. It may take several months to start seeing results. If you want to be positioned faster, you will have to choose less competitive and less sought-after keywords.
What types of traffic are you looking for? Do you want people to buy your products or are you currently focusing on brand awareness? Keep in mind that a keyword can be informational, inspirational or transactional.
What tools to find keywords?
Using keyword builder, it becomes easier to analyze the search volume and the results of each keyword. It can also be interesting to analyze the competing sites according to your field of activity in order to position yourself on the same keywords.
There are a whole lot of SEO tools , but to find your keywords you will need more specific ones. Here are some who are today the most successful:
Best Google Keyword Traffic Tool For SEO
Google Keyword Planner:
This is probably one of the most used SEO tools for keyword analysis but also by AdWords advertisers. Although the latest update requires users to have at least one active campaign to access all data, Keyword Planner remains the benchmark since data is provided directly by Google.
Again, another popular tool for SEOs, Ubersuggest offers various features to generate keywords from a basic keyword. Ubersuggest also relies on Google’s self-suggestion to generate its keyword proposals. Of course, this tool allows CSV export of keywords generated, but most importantly, it is free!
Yooda Insight is one of the best tools, and personally my favorite, which allows to find keywords thanks to its largest database francophone. Although the tool is paid (19 € / month), it allows to analyze keywords in three ways:
- a benchmark through an analysis of the competition between your site and those detected as competitors
- a keyword generator equivalent to that of Google Keyword Planner
- a search for sites to watch by entering a precise theme
SEMRush is an SEO tool that can do just about anything that is useful for your SEO. But we will focus here its competitive analysis functionality. This tool allows to analyze its own ranking in the search engines and compare them with its competitors.
These results can then be exported in PDF, excel or CSV. One can also determine the search volumes on given queries or even identify the Adwords campaigns of its competitors. See my opinion on SEMrush .
Answer The Public:
With a particularly successful interface, Answer the public is a tool that allows you to extract self-suggestions of keywords by associating them with questions or prepositions.
By typing in a keyword, you will bring up questions and suggestions related to it. In other words, it’s a gold mine for article ideas. What’s even more awesome is that the tool is completely free!
From there, you can identify a list of keywords that you can classify by thematic or lexical field. Do the same thing for as many pages as you want to position on a keyword and its synonyms. The ideal is to start with ten or fifteen keywords and increase this number as you want to increase the traffic of your site.
How to choose your keywords?
You’ve managed to identify keywords that have more than 1,000 searches a day and you think you have what it takes for your SEO strategy.
Except that in fact, these popular search terms account for less than 20% of searches done on the web. The remaining 80% are in what is commonly called the long tail .
These are several million unique keyword searches that can be typed multiple times in a day, but, when taken separately, represent a smaller search volume, but much more accurate!
Applying the strategy of the long tail is essential for its search for keywords. The more precise the query, the higher the conversion probability is due to the low competition. Conversely, the shorter the query, the stronger the competition and the lower the conversion. You begin to understand?
Go to Google or Ubersuggest and type your keywords in the search bar. When searching for keywords, other related search terms will be displayed on a drop-down menu. This will give you an idea of the keywords to use for your content.
The place to take in the results pages
It is essential to understand not only the demand for a given word or phrase, but also the work needed to reach the top positions. For this, it is important to systematically check the results page (SERP) and to make a quick analysis:
Natural Competitors: If heavyweights trust the first 10 results and you are new to the web, it can take years of effort to be visible.
The number of paid results visible: If you have 3 see 4 adwords ad before the natural results on a given query, it is obvious how your page will attract less click even if you are pretty well positioned.
The results modes used by Google: For some time, the American giant has implemented enriched results that he alone has control. If you target queries that have these results, you’ll also be less visible.
The volume of research
Most of the tools have been used to identify keywords, but it is also possible to measure monthly search volumes. I advise you to target keywords with at least a volume of 50 searches per month.
This does not mean that you will not go back on other more targeted queries with less volume. For example, we see that the query “SEO e commerce” will also go back on other less sought requests:
You can of course target keywords a little more generic but which remain related to your activity. Thus, you will have a panel of keywords that will be complementary to each other and that will allow your site to be considered relevant to your topic in the eyes of Internet users and Google.
That’s why it is essential to choose your keywords upstream to achieve realistic goals according to your means. And you, what are your methods to find your keywords?