While there are many great things about running a business and being your boss, it isn’t always easy to succeed. In fact, around 20% of small businesses will end up failing at some point within their first year. As a result, you need to work hard to make sure that your business doesn’t find itself in that category.
How To Build Your Social Media Marketing Strategy For 2020
There are many important things that go into running a business that is a success, such as having a good product, a high-quality team and effective customer service. However, one of the most critical parts of a successful business is marketing. Companies spend a lot of money on marketing, which is a testament to how effective it can be.
It would be lovely if developing a foolproof marketing strategy was easy, but this isn’t the case. Putting the right marketing strategy together can take a lot of time, effort, hard work, research and experimentation. Even still, there are no guarantees it will be effective.
Thankfully, there are a few things that can help you build out the best marketing strategy possible. Without any further ado, let’s go over some great tips when it comes to building your social media marketing strategy in 2020.
Your Content is King
If you want to have quality marketing, you need to have an effective social media content strategy in place. The content you post on your various social media channels is the focal point of your marketing strategy. The content you post should not only fit the style and tone of your business, but it should also provide value and match up with the interests of your target market.
The content should be engaging, informative, entertaining or enlightening. You want people to enjoy your content, share it and remember it for a long time. The more of an impact your marketing content makes, the better your chance of creating customer loyalty.
Every single piece of content that gets posted should have a lot of time and work put into it. Also, do your best to be consistent when it comes to content and have a plan. Your audience will get used to your schedule for posting, so if you start going from posting twice a day to once a week, it could confuse and/or upset your audience.
Use Data To Your Advantage
When making marketing strategy-related decisions, you should always be using data. In order to best use data in this case, you need to go over the most important metrics and analytics to focus on. This can vary on a case-to-case basis, but will often include reach, engagement, conversion rate, sentiment and others.
Looking at the data can not only help you make decisions, it can also illustrate how successful a marketing campaign or strategy has been. If you look at these metrics, and how your marketing has impacted them, it can tell you a lot about your efforts.
For example, if you compare your reach and engagement after a campaign to before a campaign, it should give you a clear picture of how the strategy performed. This can also show you the strong and weak points of your marketing strategy, which can be used to optimize future strategies.
Research the Competition
In most cases, your business will have a lot of competition. And just like you, they will be working hard on building a quality social media marketing strategy.
It is a good idea to do some research and familiarize yourself with what they are doing. This can be done through performing a competitive analysis, or even by doing some social listening.
You can use the information you get to see what other people think of their strategy, or how it performed for them. The goal here isn’t to steal ideas, but if you can see what is working and not working them, it can help you fine-tune your own strategy.
In conclusion, the tips in this article will be able to help you build a great social media marketing strategy in 2020.