With email marketing becoming more common and necessary for businesses, it is important to ensure that the emails a company sends arrive where they should and do not end up in a spam folder. With tighter restrictions for online communication, moving more emails to spam can make it difficult to achieve this goal.
Ensure Your Emails Are Received
There are numerous ways to ensure that your emails are received by the intended recipients. We cover two below that you can use to improve your business communications.
Safe Senders
The most common and easiest way to ensure that your emails go directly to a customer’s inbox is to have them add you to their safe senders list. A reminder included in a mailing list signup popup or the first email to a customer to add you to their safe senders list is an easy way to achieve this.
Adding a company to a safe senders list is an easy step to take for customers, however, it does rely on the customer taking the action you have requested. If the customer does not add your company to the list then your emails can and will go to their spam folder.
Unfortunately, when relying on your customers or potential customers, there is a lot that is outside of your control when communicating with them.
Communication is made more difficult with potential customers if you try to contact them unsolicitedly, and there is no way to ask them to add you to their safe senders list.
In this case, the only thing you can do is hope that the recipient of your email opens the message you have sent and adds you to their safe senders list because they are interested in your products or services.
Company Help
Alternatively, if you would like to ensure that your emails do not get directed to a spam folder, you can use a company such as unspam.email. Services that allow you to assess your emails through a dummy spam filter that will highlight any risk areas are an effective way to ensure your communications arrive where you intend them to.
There are several reasons why an email will be flagged by a spam filter applied to the incoming inbox. A broken link included in the body of the email or certain words that have been deemed suspicious will most likely mean your email will be moved straight to the spam folder.
Checking aspects of your email that would flag automatically is an excellent way to ensure that your emails are delivered, and using a company to do this will make the check quick and easy. You simply create the email and then run it through the company’s tool to see what the spam score is.
The tool on the website allows you to see how likely it is that an email will be flagged as spam, where it will be placed in your customer’s inbox, and also how it will look on a variety of platforms.
Ensuring that your emails are optimized for both mobile and desktop is important as a first impression of your communications.