Running an ecommerce business is an exhausting but rewarding experience. In order to get the best results and the highest sales possible, you will need to stay on top of trends, marketing, SEO, demographics, and more, all while trying to maintain an edge over competitors who are trying to deal with the same hurdles as you.
That means that any small advantage you can get over your competition is worth taking, and we are here to help with that as far as possible.
Below, you will find a selection of top tips for boosting your Shopify store’s performance for the year ahead. Some of these may be approaches you are already trying, but if any of these tips are new to you, it might be worth having a go at them and seeing what the results are for your sales.
So read on below to find our top tips on optimizing your Shopify store, covering SEO and beyond!
Optimize Your Shopify Site for Mobile Users
A large and ever-growing part of the world’s online shopping is done through web browsers on mobile devices. That means that if you are only focusing on customers visiting your site through desktop browsers, you are missing out on a very large part of the market and letting down some of your most important visitors.
So, to win over mobile visitors, you are going to need to optimize your site so it looks good, runs well, and is generally user-friendly when viewed through a mobile browser. This is not as much of a major redesign project as you might expect, but it is one that is worth taking your time with.
Think carefully about your layout. Single-column designs with clear colors, bold graphics, and plenty of pictorial imagery are easier to use on mobile. Similarly, clickable tiles work better on small screens than purely text-based hyperlinks do.
Whenever you make a change to your site’s design, make sure that you test it using your own mobile device. This is the easiest way to see if your changes are, in fact, making your site better for mobile use or not.
Support Your Products With Informative Posts
The internet loves novelty and new things. That goes for both human users and the SEO spiders that govern your site’s visibility on Google and other search engines. Creating additional content is one approach that helps establish consumer loyalty.
People will want to hear from you more if you post information frequently, and it will help you establish authority in your field.
Consider the most often asked client inquiries about your goods and your niche, and use these as a starting point to develop free content ideas. You could also get ideas from industry forums.
Customers prefer to purchase unique and innovative things online and like to buy from people who feel human and trustworthy. This is true even for companies that offer real, physical goods.
To personalize your design, consider employing pop-up, in-app, and e-commerce options to show your unique voice. If you wish to customize your product with visual designs, you can simply use the templates and add-ons available on the Shopify website.
Try to aim to write blog posts that are at least 1000 words long in order to successfully answer questions. Do not stuff them with meaningless garbage just for SEO, but think about what your customers will actually find useful.
You are using these to show that you are a reputable authority worth buying from, and genuine customer loyalty can’t be faked. As the web increasingly fills up with trash written for machines, the genuine human touch is something increasingly valued by website visitors.
Don’t Neglect Your Product Photos
If you are selling products to customers, you need to make sure those products look like something they want to buy. Poor quality photos from your smartphone camera will not cut it, and nor will generic stock photos or similar.
It is worth taking the time to find a professional photographer who can help you. Yes, it is an added expense, but hiring the services of a skilled photographer will help your products look their best, attracting more potential buyers to them.
If you can’t find a suitable professional photographer, you are going to need to put a lot of time and work in.
Set up a proper photography area, invest in a few good quality lights and a decent camera, and take your time editing the resulting photos to make sure they look clean and professional. It can make a huge difference to your sales.
Your product pages need to be found by prospective customers, and that means optimizing them for search engines so that people can find them. Make sure that your page titles, descriptions, and metadata all include relevant keywords for your niche.
You need to be careful not to overstuff them, though: keyword-stuffed text looks suspicious, and people are likely to view it as a possible scam. Striking the right balance between keywords for SEO and clear, natural language for visitor conversion is tricky, but it is vital for the health of your store!
Hire a Shopify SEO Expert to Help
SEO is difficult and requires a professional for effective SEO work in any industry. SEO for ecommerce is even more complex, thanks to the importance of focusing on conversion into sales and the many specific niches that any online store can occupy.
In order to perform well, hiring a dedicated SEO professional specializing in working with ecommerce clients is the best approach you can use.
Within that, it is worth being focused when choosing your SEO team: different platforms have their own different quirks, and someone who excels at SEO for WooCommerce will have a good grounding in the basics but might not be able to get the most possible out of other SEO platforms.
As such, hiring someone with proven experience in SEO for Shopify clients is your best option. Take a look at the top 7 Shopify SEO Experts for 2024 and reach out to one who looks like a good fit for your store and its needs.