Set up a Super Successful Instagram Shop: Complete Guide
Considering that more than 500 million Instagram users use the platform every day, 50% of them follow at least one business. Many buy Instagram followers to gain fame and Instagram is also determined for e-commerce.
What is an Instagram shop?
Instagram Shop allows you to integrate your product catalog into your Instagram profile. This allows you to promote your product directly to Instagram users through posts, stories, and the dedicated Shop tab for your profile.
Users can view product details directly in the app and buy directly on Instagram (with checkout) or click to complete the transaction on the brand’s e-commerce site. On Instagram, 87% of the users encourage the desire to buy, and 70% of buyers will change to the platform to discover new products. Some details that are included are:-
- Product name
- Product image
- Product description
- Product price
- Links for displaying products on your website
- Related Products
Step 1: Convert to Business or Creator Account
If you do not have an account, you have to create one. In addition to qualifying the shopping feature of Instagram, business accounts can access all types of exciting analyses.
Step 2: Connect to Facebook page
You can’t have an Instagram shop without a Facebook page, so hopefully, you already have one.
Step 3: Upload the product catalog
Well, this is the part where you upload all your products. There are several different options here. You can manually enter each product into Facebook Business Manager or integrate an existing product database from a certified e-commerce platform (such as Shopify or BigCommerce). This can be accomplished in two processes:
- Option A: Facebook Business Catalog Manager
- Option B: Integrate your e-commerce database
Step 3: Submit your account for confirmation
At this point, you need to submit your account for confirmation. These checks usually take a few days but can take longer.
Step 4: Enable Instagram Shopping
After passing the account verification process, connect your product catalogue to your Instagram shop.
Why Instagram Marketing is Key to E-Commerce Success?
Everyone knows how good Instagram is for sharing photos and videos with friends and family, but it’s also a great channel for e-commerce marketing. But why? Well, the obvious reason is the Instagram format.
Due to its visual nature, Instagram offers a tremendous opportunity for e-commerce businesses seeking to showcase their products.
Millions of companies have learned that building a visual presence on Instagram, whether it’s a regular photo, video, or Instagram story, can bring significant additions and gain viewers on your Instagram posts to e-commerce marketing.You can also use instagram growth services to get the desired growth for your account.
Why market on Instagram?
If you have a business that leverages product design, or a service that generates visual and tactile revenue, Instagram is the perfect platform to showcase your content.
The videos, images, and illustrations are all great content for this social media platform, but marketing strategies ultimately determine the type of content published and the frequency of postings.
Strategizing before jumping directly into a new social media platform will keep you focused on your goals, and most importantly your audience, no matter how well it works for all other businesses.
- Create an Instagram marketing strategy
- Set Instagram goals
- Determine your Instagram audience.
- Perform a competitive analysis.
- Configure an edit calendar
- Build a consistent brand on Instagram
- Expand your Instagram follower base.
Ideas for What to Sell on Instagram
The largest markets for Instagram include beauty, health, fitness, travel, fashion, lifestyle, business and pets. Therefore, you cannot make a mistake by choosing a product that fits into any of these markets. Here are some ideas for products to sell on Instagram:
Cosmetology and skincare products. Keep your audience interested by sharing useful skincare and makeup tips. Clothes and shoes. Instagram is a great place to attract customers with a beautiful lookbook. Aim for sustainable fashion to stay trendy.
Eco-friendly products for home use. Shoppers are becoming more environmentally friendly, but they still want their homes to be comfortable. Consider the products you sell at Instagram, such as reusable bags, floor mats made from recycled materials, and natural cleaning products.
Accessories and jewelry. Shoppers often use Instagram to get inspiration for their style, and these products can help you find what’s missing.
Eat and drink. #foodporn is one of the most popular hashtags in the app. Take a delicious photo of your homemade treat and you’re ready to sell it on Instagram.
Once you set your Instagram shop well you will find that it has the potential to get a good customer base. Other than traditional methods of advertising and selling, try an Instagram shop. Be a part of the new-age business.