Are you planning to start a new website or rename the existing one? You might be wondering which type of domain name will prove the best for your company. In this article, we will discuss thoroughly the differences between short domain names and long domain names which will help you choose the right one.
Short Domain Names vs. Long Domain Names – Which is the Best for Your Company?
Before you start choosing your domain name, make sure you read this article to the end to know whether short domain names or long domain names will be most relevant for your company.
What is a Domain Name?
The domain name is the text that online users type into search engines to find your business website. For instance, if you type amazon.com, you will land on the official website of Amazon. Domain names work like the physical address of the company that let users find them online.
After deciding on the name of your new website, you can purchase the best 4 letter domain from a reputed domain name registrar. Once you buy the domain name, you can transfer it between companies without any problem.
The Advantages of Short Domain Names
Do you know why shorter domain names are the most beneficial for your company? This is because they are 15 characters or less. Sometimes, they can even be comprised of three, four, and five words. Unlike long domain names, they are easier to remember.
This means that when you’re marketing your domain name across various advertising platforms, users will be able to recall the shorter domain names quickly. Not to mention, they can easily type the name on the search engine.
Short domain names are not only easy to remember, but they are also capable of building brand recognition faster than long domain names. When you have a short domain name, users can search for your website quickly. As per reports, more than 35% of online users prefer short domain names over long ones.
Advantages of Long Domain Name
Just because short domain names are more effective and useful doesn’t mean you should overlook the benefits of long domain names. Long domain names come with some unique advantages over short domain names. For starters, you can use your entire brand name. This will be convenient if your company name is long.
Additionally, the popularity of the short domain names is greater than the long ones. This means that you can find the perfect domain name easily without compromising your requirements.
Another great benefit of a long domain name is that you can include target keywords in them. Websites that put target keywords in the domain name can achieve a higher ranking on search engine results quickly.
What Should You Choose?
Both the long and short domain name is beneficial for your company. If you want to stand apart from the crowd and showcased the uniqueness of your company, you should choose short domain names. They will make your brand look professional. They are also memorable. As per Hubspot, you need to develop memorable brand identity.
On the other hand, if you want to showcase your entire brand name, you need to choose a long domain name. They will help you achieve great SEO rankings.
Make sure you pay close attention while choosing the domain name. Do you have any other queries? Make sure you contact us and we will assist you.