When it comes to American football events, this is the biggest of all-the players touch it, the advertisers touch it, and millions of spectators come for viewing the performance or listening to the sometimes hilarious and sometimes emotional advertisements of different brands.
The best commercials that 2025 will have to offer, promising some of the best unforgettable at the same time with so many in recent years, were brought forth by that Super Bowl event.
Super Bowl 2025: The 10 Most Unforgettable Commercials
The beat of celebrity cameos to nostalgia to just clever storytelling, this year’s marketing lineup really showed off the muscle that is marketing.
When it comes to American football events, this is the biggest of all-the players touch it, the advertisers touch it, and millions of spectators come for viewing the performance or listening to the sometimes hilarious and sometimes emotional advertisements of different brands.
The best commercials that 2025 will have to offer, promising some of the best unforgettable at the same time with so many in recent years, were brought forth by that Super Bowl event.
The beat of celebrity cameos to nostalgia to just clever storytelling, this year’s marketing lineup really showed off the muscle that is marketing.
Also, we are going to be having the top 10 best and most memorable during the Super Bowl 2025 – their uniqueness, creativity behind, and what makes them stand out will be analyzed.
1. Mountain Dew’s “Kiss from a Lime”
A Refreshing Twist on a Classic Tune
Mountain Dew never fails to produce lively and crazily ideal commercials, and this year’s one does not lack in that respect. Starring the singer Seal, the ad goes with a parody of his song “Kiss from a Rose” and transforms him into a literal seal in the process of making the ad entertaining.
Twist: They reinterpreted the song as “Kiss from a Lime,” making it cleverly wrap around Mountain Dew’s flavors. The ad also features pop diva Becky G, making it even fresher to a nostalgic concept.
Surprising transformation, catchy tune, and pure absurdity create the idea of seeing Seal as an actual seal. Social media went wild with fans dubbing this as one of the funniest ads of the night.
2. Hellmann’s “When Sally Met Best Foods”
A Nostalgic Rom-Com Reunion
Through the hilarious ad that witnessed the reunion of Meg Ryan and Billy Crystal in a play from their iconic movie When Harry Met Sally, Hellmann’s brought back Super Bowl viewers’ memories of the past.
It was set in a busy New York deli, cleverly modernized to reflect the romantic but coveted ”I’ll have what she’s having” scene, but with an ‘addition’ of the craving for Hellmann’s mayo.
Combining nostalgia with humor, it was targeted at old-time fans of the rom-com, as well as the younger audience that was getting to know the actors. The magnetism, too, between Ryan and Crystal was just as powerful as ever, and maybe one of the most heartwarming and shareable ads of the night.
3. Dunkin’s “The Bean Method”
Ben Affleck Returns with Another Coffee Adventure
Dunkin’ has set up a new standard in celebrity-driven Super Bowl commercial gimmicks, and it has kept to tradition this year. After the last’s success with Ben Affleck, The Bean Method has brought Casey Affleck and Jeremy Strong from Succession into the fray.
The ad is hilariously representative of is one where Jeremy strong-vacillates between being a reliable method actor and getting so much into a character that to get a taste of Dunkin’s flavors, he literally bathes in coffee beans.
Blend together Affleck’s deadpan delivery and Casey Affleck‘s hilarious responses, and it is easy to see how the ad quickly gained popularity. The coffee brand has proved its prowess in marrying impossible trifles of humor, relativity, and pop culture references again and again.
4. Uber Eats’ “A Century of Cravings”
Star-Studded and Conspiracy-Filled
Uber Eats leaned heavily into nostalgia and humor with its commercial A Century of Cravings, which explored a wild conspiracy theory: what if football and food delivery had been connected all along? Featuring an all-star cast including Matthew McConaughey, Kevin Bacon, Martha Stewart, and Charli XCX, the ad humorously suggested that every major football moment had secretly revolved around craving a good meal.
With quirky references, clever scriptwriting, and McConaughey’s signature charm, this ad struck the perfect balance between comedy and brand messaging. It also reinforced the ease of using Uber Eats—because when a craving strikes, you answer it.
5. Bud Light’s “Big Men on the Cul-de-Sac”
Post Malone & Peyton Manning Throw a Neighborhood Party
Bud Light continues its grand tradition of memorable Super Bowl commercials with Big Men on the Cul-de-sac. This one stars Post Malone and Shane Gillis, who take a sleepy neighborhood gathering and turn it into the party of the year.
That is perfect scenario until Peyton Manning himself decides to crash the entire event. As if this was not enough, the crème de la crème of suburban dads had somehow even managed to carry out this perfect scene at the end. But alas, it crashes into a humor sight when star power and Bud Light’s unique laid-back style make it an all-time favorite ad among fans.
6. Pringles’ “The Call of the Mustaches”
A Hilarious Take on Facial Hair & Snacks
They have really celebrated mustaches all year in Pringles ad campaigns, and you guessed it, mustaches. While a kooky yet funny commercial featured Nick Offerman, James Harden, and Danny DeVito, it was really just scenes of people having their mustaches float off their faces and lead them to cans of Pringles.
This outside-of-the-box comedy plays up that brand’s own kooky mascot, even though it pokes fun at mustaches as they become so culturally iconic. Fans enjoyed it, especially the randomness and comedic timing, making it a memorable ad.
7. Booking.com’s “Get Your Stay Ridiculously Right”
The Muppets Take Over Travel Plans
One of the best surprises in the ad genre was Booking.com and their integration of The Muppets demonstrated how easy it could be to plan your perfect trip.
The ad focused on Kermit, Miss Piggy, and Gonzo depicted disabuses-their-chaotic life shuttling through luxury resorts and escaping into wild jungle scenarios while showing how Booking.com can help manage it all.
Beloved characters appeal to audience personalizes all ages for end-sealing, going most effectively with the ad against the cost of travel booking.
8. Little Caesars’ “Whoa”
Dramatic Reactions & Pizza Perfection
Little Caesars turned up the intensity with Whoa, featuring Eugene Levy and Sarah Levy in a dramatic yet comedic ad about their shock at trying Little Caesars’ new premium menu offerings. The dramatic acting, over-the-top reactions, and fast-paced editing made for a visually engaging and memorable commercial.
The ad played on exaggerated emotional responses, making it both hilarious and highly effective in showcasing the excitement around the brand’s new menu.
9. Ritz’s “Salty Club”
Aubrey Plaza & Michael Shannon’s Salty Personas
Ritz crackers took a different approach this year with Salty Club, featuring Aubrey Plaza, Michael Shannon, and Bad Bunny in a fictional high-society club where everyone embraced their salty personalities. The ad cleverly tied the “salty” theme to both humor and taste, showing how Ritz crackers embrace saltiness in the best way.
The witty dialogue and Plaza’s signature deadpan delivery made this ad a clear favorite among those who appreciate a bit of sarcastic humor.
10. Nike’s “So Win”
Inspiring the Next Generation of Athletes
Nike has made an electrifying advertisement featuring A’ja Wilson, Sabrina Ionescu, Sha’Carri Richardson, and Caitlin Clark. The ad is targeted for young audiences, using themes like will and perseverance, passion and determination, and creating breakthrough entrance into blossoming new worlds of barriers. Next-gen athletics is sports culture, too.
At last, this was one advertisement at the Super Bowl that would bring anyone to tears with images, powerful narration, and strong messages of life.
Final Thoughts
Another year brought with it stunning Super Bowl commercials for 2025 that entertained, inspired, and made us chuckle with laughter. From message-embedded celebrity cameos to nostalgic theme-based storytelling and motivating messages, there was plenty to satisfy everyone.
Whether it is Mountain Dew’s musical comedy, Nike’s inspirational storytelling, or Dunkin’s epic magic of whimsical comedy, those who will be able to tune in know that a lot of fun, like the game itself, will be had in such a huge cultural event awaiting them.