People thought of welcoming the new decade with a lot of optimism, but it had different plans. Instead of taking businesses to a new height, 2020 put a pause on the entire world.
A virus that originated from one corner of the world turned into a global pandemic, locking everyone inside their homes. Businesses had to switch to remote work, the education industry introduced eLearning forums, and brands started delivering products at doorsteps.
Top Tech Innovations in Digital Media Industry
One good thing that we experienced during the pandemic was digital transformation. Last year has been remarkable for the digital media industry, exceeding the predictions. From augmented reality to chatbots, people have welcomed tech with open arms. So, what does this mean for 2021?
This year, the core technologies like data analytics and artificial intelligence (AI) will lead. They would be bringing newer models in digital media to upscale the shopping experience further.
However, if businesses fail to keep with tech advancements, surviving in the market might become challenging. To ensure your company isn’t lagging, learn about emerging tech solutions. Here we are highlighting the top six tech innovations in the digital media industry.
1. Subscription Models
Although subscription models have been in the market forever, they became increasingly popular due to COVID-19. Netflix subscriptions were skyrocketing while YouTube’s downtime also kept increasing.
The sudden upsurge in subscription models has concerned the industry participants – media and entertainment producers. Hence, they are coming up with their subscription services to expand the revenue streams.
Many have copied Netflix’s business model, whereas others have developed region-specific streaming applications. If you are not sure how this would work, learn about the digital media industry inside out.
You can even pursue a degree in digital media to understand the target market. After all, understanding what people want will help you develop models that generate profits and makes your business flourish.
2. Progressive Web Apps
Most people don’t know, but the native app boom is over in 2021. Now, people opt for progressive web apps because they are faster and more responsive. In addition, they foster interactions with the brands.
So, why not build a progressive web app for your target market? These apps offer a smooth and more robust experience than conventional mobile apps. At the same time, the users can access more content without downloading it on their smartphones.
The best part about these applications is that people don’t have to download the apps. These are websites that act and feel like native mobile apps.
As digital consumers have become impatient, chatbots are overtaking the customer service industry. They can answer common questions, respond to queries, and even address customer concerns.
Hence, brands no longer have to spend heaps of cash on customer service representatives. Besides that, chatbots hold the power to inspire users with trending designs and ideas.
Moreover, chatbots would be automating operations soon. In Australia, the broadcasting corporation sends daily headlines and alerts to users through chatbots.
People believe this approach is clever and valuable since it provides all information timely. Before you hop onto this trend, determine how the bot will fit into the brand’s tone and personality.
4. Voice Technology
In the United States of America, more than 128 million people use a voice assistant in their homes. With the increasing adoption of smart assistants, voice searches will make up 50% of all searches globally.
Therefore, voice technology is likely to become content command and control system in the coming years. Brands must jump on the voice bandwagon to build recognition. After all, voice platforms are beginning to change behaviors and form new habits.
Owning a media company, you can expand the list of places and spaces to connect with audiences. For instance, if you target regional customers, integrate commands within voice tech servers to attract more people.
Besides this, you can develop skills to capitalize on voice assistants and improve your brand’s visibility on the search engine.
5. Quantum Computing
Unsurprisingly, quantum computing isn’t on everyone’s bucket list, but we are witnessing unprecedented growth in this field. It has been at the forefront of the pandemic, managing the outspread of disease. In addition, experts have used it for the development of therapeutics and vaccines.
After all, quantum computing can monitor, analyze, and act on data of any scale from any source. Precisely, it is changing the shape of digital media.
Advertisers and marketers can integrate quantum computing to analyze consumer information. They would catch sight of emerging trends in the industry and how they can keep up with demand.
Likewise, quantum computing will allow innovators to respond to changing tastes and preferences of consumers proactively. Alongside giving you an edge in the market, it can significantly boost revenues and profitability.
6. Hybrid Cloud Infrastructure
From on-premises solutions to SaaS applications – entrepreneurs are increasingly moving towards hybrid cloud infrastructure. It fosters connectivity between on-premises data centers and the cloud, overcoming data growth and storage challenges.
Cloud also addresses issues like privacy, compliance, and security through its end-to-end encrypted servers. It prevents unauthorized access into the cloud servers, eliminating the likelihood of cyberattacks.
Moreover, an agile and adaptable cloud infrastructure can improve business operations. All employees would have access to data offline, allowing them to make informed decisions. Likewise, they can also share data online with colleagues and managers, reducing downtime.
Besides this, having a hybrid cloud infrastructure can help you send out the message of substantiality. After all, you have a paperless workspace, ensuring environment-friendly practices.
Previously, digital media was all about TV commercials, but now, the industry is vast. From digital marketing forums to virtual reality – technological advancements have reshaped the digital media industry.
And if you want to stay in the race, keep up with tech advancements. Perhaps, you can switch to a hybrid cloud infrastructure, integrate chatbots, or create progressive web apps.
Likewise, capitalize on old-school yet thriving evolutions such as the subscription models. It would give you an edge in the digital media industry while generating profitable returns.