More and more websites are going active every second. We find that users are constantly flocking to search engines to look for what they are seeking at that moment. In this fiercely competitive and noisy scenario, your brand has to appear on top of the SERP.
Signals Showing Content Irrelevance and Ways to Boost Content Relevance
Moreover, it needs to provide adequate and relevant information to the users to motivate them and lure them into clicking on the link.
According to Forbes, it is a challenging task to keep your content fresh and relevant in an ever-increasing crowd of consumers and purveyors.
If you fail to succeed in raising or maintaining your ranking on the search engine results page, you may forget about generating content altogether.
If you wish to boost your organization’s bottom line, you may focus on consistently updating your content and keeping your content accurate and relevant.
It is mandatory to keep your content updated and relevant because of the ever-changing standards by which web pages are judged. Moreover, your rivals are forever trying their best to displace you. If you fail to keep moving forward, your competitors will forge ahead of you.
There may be several technical reasons and aspects to consider, but one of the most effective ways of outperforming your business competitor is by creating better and more relevant content. If your content is not regarded by Google as relevant, your content will not show up on the first page.
When you put in consistent efforts at keeping your web page content relevant, your page will automatically earn stable rankings.
Irrelevant Content – When Does It Start Bothering Google?
Whether Google gets bothered by irrelevant content and its extent is a question to which nobody perhaps has the right answers. For sure, if you host some content that is totally off the topic and gets some links to it, you are not likely to get into trouble.
You are entitled to do some arbitrary stuff from time to time, and a brand may sometimes launch a campaign or create some content to conduct an experiment or to have fun.
Google will possibly look for additional evidence that the off-topic content creation has been done for the explicit purpose of getting links. Some of the signals, Google may wish to consider include:
The proportion of Links to Off-Topic Content to Links to the Rest of the Website Content
If most of the links connecting a domain point to content that is not the website’s subject, it may warrant a closer investigation.
While a filter or a penalty may not be immediately applied, Google may flag the domain for a manual check to find out what’s up with the website.
In many link-building campaigns led by content, the links are often published in an obscure place with low visibility away from the main content. It means that the campaign sits independently and does not seem integrated with the remaining part of the domain.
When more than a few incoming links to this isolated page start to appear, it can look somewhat strange and out-of-character of the website. There can always be an exception or two, but if it happens repeatedly, it can look unnatural.
Content Not Linking Naturally To Other Pages to Allow Users to Continue Their Journey
When some content pieces do not flow naturally with the theme and subject of the website, it can prove difficult to add internal links to CTAs that are logical and make sense to users.
The absence of links from the page to the rest of the content on the website is a clear indication of irrelevant or non-contextual content.
The content piece is, therefore, not only separate as far as site architecture goes but also it is isolated in terms of links.
Tips to Create More Content Relevance
Begin With Your Customers
To be precise, beginning with the journey your customers undertake while looking for your service or product. While generating content ideas, you may be putting the wrong emphasis on the importance of getting links from journalists, bloggers, writers, and others.
Often businesses think that if they are a tourism or travel brand, it is enough to work and interact with travel bloggers for drawing the attention of and engaging your targeted audiences.
More often than not, this may not be the case. You may instead start examining the customer journey and find that the journey may not always be linear. Customers often move backward and forwards.
They may take several steps before committing to a firm decision. Google refers to this as the ‘messy middle, and it is the phase when customers are devoting some time to deliberate over their options before taking the final plunge.
If you are aspiring to generate relevant content ideas for successful link-building campaigns, it is mandatory to understand and map out the entire customer journey.
Use Keyword Research for Effective Idea Generation
When you generate content ideas primarily with the intention of link building, you often fail to consider keywords since your objective is not to secure ranking but to get links.
However, you should consider using keyword research for effective idea generation and boosting relevance. When you identify and integrate apt keywords into the ideation process, you will create ideas that are closely aligned with your target customers.
Consider Reducing Your Obsession with Link Volumes
If you are having a lofty and mighty link target to fulfill, you will possibly generate content ideas that are irrelevant to your brand.
By focusing on diversified topics, you will succeed in targeting different sectors of journalists and bloggers. Your focus should be on link prospects that are aligned closely with your services or products, and customers.
It may end up limiting your link volumes, but you can rest assured to present highly productive and relevant content.
You should keep your web content updated and relevant to what your target audience is looking for today. You may successfully manage it by introducing some modifications in your content generation process considering the future. Moreover, be ready to refresh and upgrade your old content for instilling a new lease of life.