Digital Check-up Website: The huge potential of the online market is certainly very tempting. For business people who want to start or switch to an online business, there are usually two digital assets that are often used to market their products/services, namely websites and social media.
A website is a representation and gateway for business. What they see and how they interact will determine the success or failure of a website and online business.
Digital Check-up Website Tips to Increase Online Business
“Many business people are conducting campaigns with large investment values and are busy being talked about, but the campaign has not yielded profitable business returns,” Ryan said.
At the end of 2019, the party is inviting entrepreneurs working in online businesses to conduct digital check-ups of the main digital assets they have, namely the website. This is so that the marketing strategy can provide maximum results in the year 2020.
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What are the benchmarks of the effectiveness of a website? How to measure it? Here are tips from Ryan Gondokusumo in conducting basic digital check-ups for the website:
1. Pay attention to the speed of opening the website (website load speed)
To present a shopping experience for potential buyers, businesses need to first pay attention to the speed of loading a page. It is unfortunate when a prospective buyer has been attracted by products offered through campaigns on social media but does not make transactions because the website is slow or difficult to access.
According to GT Metrix, the ideal website opening speed is under 6.8 seconds. To maximize speed, businesses need to ensure that the file size contained in web pages is as small as possible so that it does not burden prospective buyers.
One of the tools that can be used to make measurements is the GT Metrix which can be accessed at gtmetrix.com.
2. Evaluate and update website security
Make sure your website has an SSL Certificate so that your personal information, credit card transactions, data transfers and data logins are maintained. Regular backups also need to be done to maintain website security. In addition, use a password with a variety of combinations and update it regularly.
3. Website design and content that represents the business brand
It is important to have a website design and content that represents your brand. Make sure that your website reflects and conveys the message about your business clearly in a language that is easily understood by the target consumer.
4. Check the completeness of the website components
A website can be said to be optimal if it can carry out its functions properly. First of all, business people need to first decide what the website is for, whether to transact, interact, or simply collect contact leads which will then be followed up offline.
In general, a good website has the following components:
Contact leads collection tools
For products with high value such as property and motor vehicles, sometimes transactions via the website are not ideal because online transactions for such a large value are not commonly done.
For that, what businesses can do through their website is to collect contact information (contact leads) which can then be followed up offline.
Live chat feature
Internet users in Indonesia tend to prefer asking questions rather than reading. Therefore it is very important to have a live chat feature on the website.
Business people also need to pay attention to using local languages in accordance with the language used by the intended target consumers.
WhatsApp contact information and e-mail address
The market in Indonesia is currently not 100% confident with transactions that are fully carried out online. Therefore, we recommend buying products with prices above IDR 500 thousand, it is necessary to choose to contact via WhatsApp and email to be able to convince potential buyers to transact.
If possible, business people can complete the call center facilities that can be contacted by prospective buyers.
Optimized access via smartphone
About 35 percent of website visitors come from smartphone applications. Oftentimes we visit a website from a smartphone application and the website design that was originally good on the computer looks messy on a smartphone device.
This should be avoided and you should make your website design look good for smartphone applications too. After you have done a basic digital check-up of the four points above, the next step is to strengthen the website.
For this reason, it is necessary to discuss with the IT team and the digital content team or be able to consult with website creation services agencies. So that the business website is more effective and accommodating for the target consumers and provides maximum results.