Competition in the mobile application market is growing every year, which is associated with the multifunctionality of smartphones and the new capabilities of the applications themselves, which perform diverse tasks: monitoring health, ordering food delivery or taking an online course.
How Are Apps Used in Advertising Effectively?
It is becoming increasingly difficult for new applications to stand out from the crowd. It is important for advertisers to attract new users and at the same time maintain the interest of an existing audience through advertising.
Collaboration with the best Telegram ad platform Telega.io can solve any problems related to the advertising of an app. Find more up-to-date information on this below.
How Is Advertising of Mobile Applications in Telegram Carried Out?
Since the audience of Telegram is growing steadily today, it can become an excellent channel for attracting users, especially for mobile applications.
In fact, Telegram ads are one of the main sources of mobile app installs with an incredible 13.08% click-to-install conversion rate, second only to Instagram.
To effectively use Telegram advertising for your mobile application, you need to be able to properly configure and optimize it. Here are the basic steps to take:
- Setting up a campaign. There are two main goals of an ad campaign that you need to consider: app installs, conversions. If your goal is to increase the number of mobile app installs, select the “App Install” campaign goal. If you want to attract more buyers of the application, you should choose the type of campaign “Conversions”, as it helps to promote ads to a warm audience that is already interested in your application;
- Targeting the app audience. For mobile applications, you need to consider several targeting options: broad targeting, detailed targeting, similar audiences;
- Optimization of advertising. Before launching an advertisement for a mobile application, special attention should be paid to several important points. Firstly, the content should correspond to the goals of the advertising campaign, be interesting, and be relevant to the target audience. Secondly, if you can make the app download process as easy as possible, your conversion rate will go up very well. Thirdly, pay attention to the proper styling of the call-to-action button. The correct CTA language can have a huge impact on how people react.
As you can see, in order to effectively use the application in advertising, you need to spend a lot of time and effort and carry out thorough work. However, you can always get help from professionals.
What Is the Best Telegram Ads Platform?
Telega.io is rated as the most trustworthy Telegram advertising platform today. With its help, you can effectively advertise on Telegram any application. Here are the basic advantages of the Telegram ads platform Telega.io compared to other online services:
- Simple, fast setup process that allows instantly notifying a powerful audience about the application;
- Smart targeting and performance tracking with a real-time data panel;
- Flexible budget and the ability to make adjustments at any time;
- Natural advertisements with sound, creating a feeling of immersion;
- Built-in tools for creating ads based on the style of content.
Visit the Telega.io platform and advertise your app already today!