How the Instagram Algorithm Works In 2024

Learn how the Instagram Algorithm works in 2024. Discover how your content can appear in feeds, Reels, Stories and Explore Pages. Get strategies to optimize your visibility on Instagram.

New: How the Instagram Algorithm Works in 2023

New: How the Instagram Algorithm Works in 2023

Instagram has always been a changing platform, and this time, they have made significant changes in their algorithm. However, unfortunately, they only provide content creators with limited information about how these algorithms work. In this blog article, we will discuss everything you need to know about How the Instagram Algorithm Works.

This is How the Instagram Algorithm Works in 2023

We will provide valuable tips on how you can maximize your posts and increase the growth of your Instagram account. Whether you are a beginner with 100 followers or an influencer with 10,000 followers, this guide is applicable for all content creators to know How the Instagram Algorithm Works. Let’s get started without further ado.

1.Cannot include TikTok links

One of the significant changes in the Instagram algorithm is the ban on including your TikTok link in posts. Instagram competes directly with TikTok and similar platforms.

So they want to keep users on their platform. If you keep including your TikTok link, the algorithm will detect it and hinder the reach of your post.

2.Avoid Using Other Editing Applications

Instagram also doesn’t want you to use other video editing applications like CapCut. They encourage users to use the video editing features in the Instagram application. While this feature may be limited compared to other apps like CapCut, this is what Instagram wants.

3.Post Vertical Videos

Instagram wants you to post videos in a vertical format. They don’t like it if you post videos with a 16:9 aspect ratio. This is true for most content creators, and if you are one of them, you should post with a 9:16 aspect ratio.

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4.Use songs that are currently trending

The Instagram algorithm will favor videos that use trending songs. This means you should use popular songs when creating your videos.

Instagram doesn’t want you to use music from other sources because record labels have paid Instagram to promote their songs.

5.Limit Use of Hashtags

You now only need to use 3 to 5 hashtags in each of your posts. Instagram has reduced the maximum number of hashtags that can be used. They focus more on the caption and keywords in the caption to increase the reach of your post on the Explore page.

6.Post Regularly

Instagram encourages you to post regularly. They even recommend posting twice a day, but nothing more than that. Too many posts in one day can disrupt your engagement with followers. Instead, try posting once in the morning and once in the evening.

7.Active on Instagram Stories

Instagram really supports activity on Instagram Stories. Your Stories posts can help grab users’ attention and keep them on the platform longer. Try to post at least 6 times a day on your Stories to retain longer users on the platform.

8.Interaction with Followers

To increase engagement, interact with your followers. You can “like” every comment made on your post. This will provide notifications to users and encourage them to return to the platform, as intended by Instagram’s algorithm.

9.Consider Other Platforms

While Instagram is a powerful platform, consider using other platforms as well. YouTube is one of the platforms that pays content creators a larger amount of money per 1000 views. So, if you plan to create content full-time, consider having an account on YouTube as well.


The Instagram algorithm is always changing, and as a content creator, it’s important to always adapt to those changes. Although it requires some extra effort, following this guide can help you optimize the growth of your Instagram account.

Remember that Instagram wants to focus on the use of their platform, so stick to the rules they have set. Lastly, diversifying platforms is a good idea to reduce risk if a major change occurs on one of them.

We hope this guide to How the Instagram Algorithm Works in 2023 is useful for you in building your presence on Instagram. Thank you for reading!

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