As a brand, it is important to evaluate and test all Ad formats and Ad types across platforms to see which ad or ad type is most effective for your category and brand. Today, we’re sharing some tips on how to effectively manage, test, and run your Facebook Ads campaigns for the purpose of driving conversions or transactions.
10 Tips to Increase Conversions Through Facebook Ads
How do Facebook ads work for you? Have you always wanted to get the best results for your Facebook spend and drive better conversion optimization?
1. Make sure your Facebook Pixel is set up
The Facebook tracking pixel helps you track conversions from your Facebook ad campaigns, optimize ads based on the data collected, build targeted audiences for ads, and remarket to qualified leads – people who have taken action on your site as part of their browsing the site You.
Without the Facebook pixel, you limit yourself from the great targeting options available. You also can’t track conversions accurately. Therefore unable to optimize your Ads for conversions.
2. Set Up Your Account The Right Way
AdWords and Facebook account structures have some important differences and it’s important to have clarity and a solid understanding to take full advantage of each platform.
Facebook budgets are handled at the ad set level as opposed to the campaign level. This allows greater control over the amount you spend on the specific audience you target. The recommended Facebook ad campaign structure looks like this:
- Choose a campaign based on your specific marketing goals
- Separate Ad Sets based on your target audience and budget
- Optimize ad sets in your existing campaigns to determine where your lowest cost-per-acquisition (CPA) lies
It’s important to give Facebook the opportunity to learn over time.
With Facebook ads, sometimes you may not feel like you are getting results right away. Sometimes you may feel compelled to make changes to your ads quickly and change something to “optimize” them so they can perform better as quickly as possible.
But with Facebook in the early stages of launching your Ads campaign, gathering data and insights is critical. That’s why it’s important to have a clear idea of how much you’re actually willing to spend to acquire one customer.
Be prepared to go over your initial budget as you test your audience and ads. The results start to show in the period when Facebook has collected enough data to be able to optimize your Ads
3. Try different Ad Formats
Choosing the right Facebook ad type can have a big impact on the performance of your Facebook ads. Try different ad formats and see which one works better for your campaign.
This will help give you the best results at the lowest cost. Carousel ads work well for certain brands and categories and may not work well for others. So you need to test and see what works best for your brand from a primary objective conversion perspective.
Not all placements work with every campaign objective and based on our experience, it’s best to discontinue them. If you’re running a conversion campaign, we recommend removing audience networks as placements.
Clicks on these audience networks are often accidental and do not result in interested users. They often bounce right away.
5. Create Facebook like audiences from your most valuable custom audiences
Create Audiences That Look Like The People Who Spend The Most Time On Your Website. Create specific audiences from the top 25% of visitors based on time spent on a product page or any product page category.
This niche audience is a high-quality audience and is a strong platform for similar audiences because the niche audience is quite large and specific.
6. Create Lookalike Audiences Based on Top Productions
Identify and target only the highest spenders on your customer list. After creating custom audiences for these groups, you can create valuable lookalike audiences based on these groups
7. Avoid Audience Duplication
Audience duplication is a mistake many Facebook advertisers make. It markets to the same audience with different ad sets. The greater the duplication, the worse your campaign will perform. If ads under different ad groups target the same audience, prevent them from competing with each other by organizing them into one ad set.
You can also use a more granular targeting approach to exclude certain interests/behaviors/demographics and refine different aspects of your targeting for each ad set.
8. Behavioral Targeting
Build highly defined Facebook audiences by combining behavioral targeting with location, interest, and demographic-based targeting. This behavior allows you to reach highly targeted Facebook audiences by targeting people based on purchase history, intent, and more.
9. Split view and Add to Cart
For your Dynamic Product Ads, it is recommended to target the “View” and “Add to Cart” audiences in separate ad groups. By targeting this specific combination, you can differentiate positions with these two groups.
10. Test Different Images
Images are the most important element in your Facebook ad and the number one factor that influences users to decide whether to click on the Ad or not. Test different images and find the ones that maximize your click-through rates and conversions.
We hope these Facebook Ads conversion tips can help you maximize your ad spend. Continue to test and analyze data to optimize and improve your conversion rates over time.