Managing brand promotions on Instagram is an overwhelming task but not an impossible one. If you are already doing it and not getting the expected results, it is time to rethink your Instagram marketing strategy.
Why now? Because the platform is rapidly evolving and growing, that clearly means what worked in the past is not going to see favorable results today.
5 Tips to Manage Your Brand Promotion on Instagram
To increase engagement on Instagram, you must upgrade your marketing strategy and gain Instagram followers. The more Instagram followers you have, the more popular your brand is!
Based on the recent Instagram stats, the visual space is getting more and more crowded as brands are fighting tooth and nail for more customers. As a result, it literally pays for brands to have as many tactics as possible to promote products and services to their target audience.
In this guide, we have listed down 13 totally actionable ways to manage your brand promotion on Instagram.
1. Ramp up your content production
There is no shortage of Instagram content that you can publish on your feed to keep your followers engaged. Images, customer photos, memes, Reels, IGTVs, bite-sized videos, etc.
To figure out what type of content performs the best among your audience, you need to experiment with different content. That simply means ramping up your content production while using different styles and posting more frequently. Publishing on Instagram at least once a day is a best-suited practice.
However, major brands like H&M and TopShop post up to three times a day. Also, use Instagram stories to interact with your audience more.
Instagram stories are also a part of Instagram content and they can help you interact with your audience more. You can use stickers, GIFs, Questions, polls, sliding emojis to know your audience better.
As you roll out more content, it is crucial to squeeze more engagement by understanding the best times to post on Instagram. You can go through your Instagram analytics to see the best times to post on the platform.
2. Cross-promote your Instagram content across other networks
The efforts done to create a perfect Instagram post with a high-quality picture and engaging caption should not be limited to your Instagram audience only. Cross-posting your content on other social platforms and blogs is a no-brainer to get more ROI out of your Instagram presence. You can even find some of the best sites to buy instagram likes and get your work done.
For example, you can promote your Instagram content on Facebook, Twitter, TikTok, etc., to maximize your content’s reach.
Although cross-promotion is a smart move, remember to follow every platform’s best practices. For instance, hashtags work amazingly on Twitter and Instagram only. For Facebook, you need a different description for your post.
Cross-promoting your Instagram content also brings your audience from other platforms to your Instagram profile. It is a great way of increasing engagement, followers and amplifies your marketing efforts.
3. Focus on people-centric content or UGC (User-Generated Content)
Although Instagram is a platform to score sales, it is still the first and foremost place to share experiences.
The popularity of selfies on Instagram is an ideal demonstration, as does the customer photos using products in real-world settings.
Brands on Instagram are capable of advertising in a more human way now without bombarding followers with “BUY NOW!” messages. And on a related note, this is why user-generated content like customer photos is such a goldmine for brands.
Not only do folks on Instagram love it, but also customer photos represent marketing firepower that signifies that people dig your products.
4. Experiment with branded and industry hashtags
Both big and small brands should create a unique hashtag to encourage sharing and promotion through their followers. Many successful brands already run their own hashtags that are used by their followers when they post about any specific brand.
The first step is to include your branded hashtag in your Instagram bio to let the audience promote your Instagram.
Beyond your own hashtags, you should add more general, community hashtags specific to your industry to promote your brand on Instagram. Using relevant hashtags makes your posts searchable by hashtag-followers and instantly increases your reach.
To look for hashtags suited for your posts and bio, you can take the help of several analytics tools such as Sprout Social, HootSuite, etc.
Instagram allows 30 hashtags per post but it is not necessary to utilize all of them. According to several reports, posts with fewer than 11 hashtags perform the best.
4. Publish Instagram content on-site
When it comes to promotion through ads, what better billboards are there than your own customers? Featuring Instagram content on-site is an outstanding way to increase conversions.
Why? Because when people see the original customers of the brand giving their opinions and feedback about it, they know that the brand has satisfied customers.
Also, encourage your followers to use your branded hashtag as it will help in promoting your brand. The more people see and use your hashtag, the more they will visit your profile and your engagement will automatically increase.
Instagram has more than a billion active users and brands are already establishing themselves on the platform. It is all about visualizing your brand in a positive manner to attract more audiences.
The more appealing and interacting your Instagram content is, the more people would love to engage with you. All the tips mentioned above are proven to increase engagement on Instagram and help you manage your promotions easily.