Facebook is the second Internet platform with the most traffic. Globally, only Google surpasses it, behind other giants like YouTube, which seemed completely unsurpassed. Companies can occupy a good place in this social network. This time we are going to explain how to create a Facebook business account.
Mark Zuckerberg’s social network started as a university project; although its development and growth over the years has made it a fundamental center for Internet users.
Anyone with a minimum knowledge of networks and digital environments knows what Facebook is and has a registered account to talk with friends, family, acquaintances or strangers, in addition to sharing any content. However, the famous network does not serve only for that.
How to create a Facebook business account?
Companies can occupy a great place in this gigantic section of the Internet to make themselves known and tell the world about their services and products.
Its potential is such that finding out how to create a Facebook business account is becoming a necessity for companies that want to obtain some of the benefits of the digital environment.
It must be made clear that you cannot create accounts for companies especially if you take into account the conditions of use and the policies of this social network.
Although that does not prevent companies from taking advantage of this powerful dynamic on their sites, and in this guide we are going to explain what it is and how to create it from scratch.
To take advantage of all that Facebook offers to companies, you must create a page on the social network dedicated to your business. First, you must have a regular or personal profile account from which to create a page for the corresponding company.
This social network does not provide specific profiles for companies without a personal profile that functions as the administrator of the company or business page, although they do offer you dozens of options to enjoy your presence in this great social network.
Next, we will explain how you should proceed so that your company or business can start on Facebook and thus be able to reach many more users and potential customers who may be interested in what you offer.
1. Access your Facebook home page
First of all, you are going to have to create a new user account, which is why you must first go to your Facebook home page.
To do this, open your Internet browser and, in the address bar, enter the following URL: www.facebook.com. After you have done this, the session will be directly started on the portal of the social network.
2. Start creating a user account
To create a new Facebook account, you must go to the home page, on the right side you will have an extensive form to fill in your data and create a new profile.
It begins by entering the name and surname of the person who will be in charge of managing the company’s page; then an email address or phone number and a personal password that cannot be transferable.
You will also have to choose your real date of birth (for Facebook to verify that you have the minimum age to use this social network) and your gender, to select between female and male.
After all this has been completed and knowing that the indicated email address must be real, as well as the phone number if you have opted for this option, press the button that says ” Create account “.
3. Confirm your identity
Once all the above procedure has been completed, the time has come when Facebook asks you to confirm your identity by verifying your email address or your phone number whichever you choose, before completing the account registration. The sole objective of this measure is to prevent cases of identity theft to guarantee the safety of the users who use this platform.
If you want to change the number or email address of a link, you can now do so using the ” Update contact information ” option that appears in a new window.
Otherwise, if you want to continue, you must click ” Connect with … ” so that the group can continue with the identity verification.
If you have selected an email address for the registration process, you will receive an email from Facebook in the same account, in which you will only have to click a button to complete the user creation.
On the other hand, if you have chosen a mobile phone, you will receive an email with your password, which you must enter in the box that appears on the screen. You must do so and proceed to complete this step.
4. Start creating the page
After you are logged into Facebook, click on the arrow symbol in the upper right corner of the blue bar. In the drop-down menu that appears, you must click on the option that says ” Create page .”
5. Select a page for companies
In the window that appears you have 6 different options at your disposal. As we want to create a page for companies, the second page “Companies, organization or institution” is the most suitable. Click on it to continue the process.
When you do, you will see a button with the text ” Select a category “, which you must click to select your business sector. Just below there is an empty box where you can enter the name of the company for which you are creating this page. Once all this is done, click ” start “.
6. First configuration steps
Well, the first two points you have to execute now are easy. You should know that Facebook will ask you to select a profile photo which you will have to make yourself to appear, and also a cover photo, which will be displayed in a large size at the top of the page. Go up both or skip the steps if you want to move on.
It is advisable to select not only two photos, but also one of good quality. This guarantees better interaction with users and more positive reactions. For a relatively short time, Facebook has also allowed you to upload short videos as a presentation of your company in your coverage area.
7. Final configuration settings
You should know that you can end your Facebook business page by adding a short description and generating a username for the page. With this last option, the subscribers of the page will be able to access it more easily through the search engine of the social network.
In addition, you can invite friends registered in the user account associated with the page to join and start following your publications.
On the other hand, you already have the option to create posts in the menu available at the bottom, right in the ” Write something … ” box.
With that, you have already learned how to create a Facebook business account. You should know that the platform does not have a type of account dedicated solely to companies, although those that have pages created can start creating a company account on Instagram, which is also owned by Facebook.
Important: You can also manage the Facebook page of your new brand or company directly from your smartphone, you just have to download the official applications for Android and iPhone from here:
Accounts or pages on Facebook for companies and professionals
Well, as you have already seen, Facebook does not offer the option of accounts for companies or professionals. On the other hand, it offers different types of pages through which you can communicate with the users you prefer. There are six in total, and we’ll explain it to you right away:
1. Local place or company
Designed for small businesses operating in a specific location or area. If you have more than one store and you want each one to have its own presence on social networks, it is recommended to create a page for each of them. It is necessary to enter data such as the physical address, the postal code and the telephone number.
2. Company, organization or institution
As explained above, it is the most suitable for creating a company identity at a general level. You only have to specify the sector to which you belong and the name with which you want to baptize the page.
3. Brand or product
If what you want is to talk about a specific brand or product that you want to promote on the Internet, this is the option you should choose. You don’t need a lot of data, you just have to select a category and a name to link to the company or product in question.
4. Artist, musical group or public figure
This option is perfect for celebrities, singers, actors or even musical groups. The objective is to keep all its subscribers up to date with all the news that surrounds them, as well as interact with them and serve as a meeting point for fans.
More aimed at groups of users who share a certain hobby. The entertainment category requires that you specify what type it is and, of course, the name that will be given to the page.
6. Reason or Community
The easiest section of all. Its objective is to serve as a speaker to fight for a common cause or create a community of users with something in common. Just give the page a name to start creating and using it.