For those of you who are still confused about how to increase website traffic via Social Media, here we will provide a guide.
Guide to Using Social Media to Increase Website Traffic
Many business owners/bloggers try to publish content as a way to build their audience and increase traffic to their website.
If you are serious about your content, you also need to be serious about driving as much traffic as possible to social media. One of the best ways to do this is to share your content on social media more than once.
Armed with this method, what you need to do next is how you can share content/articles repeatedly without disturbing your audience and not being considered SPAM.
Why should you share content more than once?
One of the reasons why this method is effective is because the more often you share content, the more likely it is that your audience on Social Media will click on your content.
As can be seen on every Truegossiper Social Media account, Truegossiper content is always shared repeatedly and not just once in a while, especially on Twitter and on Truegossiper’s Facebook profile page (not on the Facebook Page).
This decision was taken by Truegossiper because it remembers that it is not certain that when Truegossiper shares content in the morning, for example, it will have the same audience as the one shared in the afternoon.
It is also useful if there are followers who have missed an article shared in the morning, then in the afternoon the article it is shared they can open it.
Is it problematic to share content more than once?
Sharing your content multiple times on social media can trigger strong reactions. Some people don’t mind the practice of sharing the same content more than once on social accounts, but, as is often the case, it’s hard to argue with the results.
In the case of Truegossiper, until now no one has complained about the strategy of sharing Truegossiper content more than once.
How can I avoid being considered SPAM?
If you want to start sharing content more than once, you need to adhere to some basic rules, such as:
- Consider your followers. Your content is for them, not for you.
- Don’t turn into a spammer. Make a smart schedule and not a busy one.
- Consider your own habits. How do you use social media? Where is the “spam line” for you? Don’t cross it.
- Don’t do anything you don’t like. How would you react if you saw other users with the same strategy?
- Always provide added value. As I said, promoting content more than once is actually a good thing, as long as you do it to add value to your audience.
Once you agree to follow these simple basic rules, you should be able to develop a great social promotion schedule for your content that literally doubles your traffic.
Guide to sharing content more than once
To start sharing your content via social media more than once, you need to develop a simple schedule that will give you some guidelines for how often you want to share your content on each social media account.
You should consider questions such as:
- How often can I share this on each social media account?
- Is there a favorite time of day that I want to remember?
- How long does it take for my content to be fresh, or shareable?
- How much delay is there between each new social message?
- What are some ways I can vary my social sharing schedule?
Once you have answered these questions, the next step is to determine the structure of the shared content, in other words, how the content will look when shared on social media.
There are a number of post types that you can use according to your needs. Examples are as follows:
- To-the-point and Simple: Post Title + Link
- Ask interesting questions to chat
- Citing Facts: Share facts or figures included in your post
- Share Quotes: Take pull quotes from your articles and turn them into social messages
Add a message that grabs your readers’ attention.
So what else after you start sharing content? The final step is to monitor the performance of each shared content. Signs that your content has decreased in popularity or is not interesting to your audience are:
- Decrease or increase in post activity. As you adjust your schedule, notice whether there is an increase or decrease in post activity? More clicks? More retweets? More shares? Sometimes, this is an advanced check, and other times you may want to dip into your Bit.ly stats or utilize Google Analytics tags to ensure the data is correct.
- Negative feedback from your audience.Although rare, some users may notice your increased activity and leave comments about it. Take this to heart, but don’t let one complaint ruin a good thing. Use metrics to verify whether your schedule is too aggressive or misguided.
- Slowly fading interest in your content. The biggest threat to a social feed that has become “too busy” is the natural tendency of followers to ignore the content. Watch your clicks to make sure this doesn’t happen to you